Diesel Store New York

About This Project

DIESEL opens its doors in Manhattan, with a new concept store at 625 Madison Avenue, prestigious location for the well-known Italian fashion brand. Project architect Masamichi Katayama of Wonderwall, Japanese architectural firm in Tokyo. The concrete cladding of the facade captures the light to accelerate the natural atmospheric oxidation, decomposing the polluting elements through a process called photocatalysis. Concrete precast elements made by Archiform of Trescore Balneario (Italy).